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Southern New Hampshire University | MS in Marketing - Social Media Marketing

Students of the Master of Science in Marketing with a concentration in Social Media Marketing program at Southern New Hampshire University have the opportunity to learn how to develop marketing strategies designed for social media platforms. Get more detailed information about this online graduate program here.

Official Program Name:

Master of Science in Marketing with a concentration in Social Media Marketing

School Offering Program:

Southern New Hampshire University

Degree Level:

Master's

Program Prerequisites:

An understanding of social media platforms, such as Twitter and Facebook, is important for those who wish to enter this MS in Marketing with a concentration in Social Media Marketing program. Prospective students should have completed undergraduate coursework in marketing and demonstrate strong critical thinking and communication skills. All applicants to Southern New Hampshire University graduate programs should have a bachelor's degree; some programs may have additional requirements.

Program Description:

What are the strategic uses of social media? How are social media marketing campaigns developed? What are the key elements of social media marketing objectives? These are among the main topics that students of the Master of Science in Marketing with a concentration in Social Media Marketing program at Southern New Hampshire University could expect to explore in this curriculum. Concentration courses also focus on measuring the success of a social media marketing campaign, types of online marketing channels, and the integration of social media tools in marketing campaign development. Major courses address global marketing and market research practices, marketing data analysis, ethical theories and legal issues in marketing, and consumer behavior influences. The program ends with an integrative capstone course allowing students to demonstrate their mastery of concepts covered throughout the coursework.

Learning Format:

Online

Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Southern New Hampshire University's financial aid office for more information.

Application Fees:

No application fee.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Science in Marketing with a concentration in Social Media Marketing:

Students of the MS in Marketing - Social Media Marketing program must complete 24 credits in major coursework and 12 credits in concentration courses. Degree program and course requirements are subject to change. Contact Southern New Hampshire University to confirm the most accurate information before enrolling in a program.

Marketing Major Courses (24 credits)

  • International Market Strategy
  • Marketing Strategies
  • Integrated Marketing Communications
  • Marketing Analytics
  • Consumer Behavior and Marketing
  • Strategic Internet Marketing
  • Ethical and Legal Issues in Marketing
  • Marketing Capstone

Social Media Marketing Concentration Courses (12 credits)

  • Social Media Marketing
  • Online Marketing Channels
  • Social Media Marketing Strategy
  • Social Media Marketing Campaigns

Post-Graduation Opportunities

Career Paths:

Once they have been awarded the MS degree in Marketing - Social Media Marketing, graduates might be prepared to advance in their current positions or seek upper management employment in corporate marketing departments or marketing firms. They might find work in advertising agencies and PR firms or as marketing consultants. Responsibilities might include developing promotional strategies, increasing brand awareness, creating content for social media posts, and analyzing and generating reports focusing on the performance of social media marketing efforts.

Graduates of this social media marketing master's degree program might fill such career titles as:

  • SEO strategist
  • Social media marketing manager
  • Social media strategist
  • Online community manager
  • Blogger

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