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Master of Arts in Arts Administration

Individuals who are interested in preparing for positions in nonprofit arts environments could build the skills and qualifications in Winthrop University's Master of Arts in Arts Administration program. Read on, to learn more about this online MAAA program.

Official Program Name:

Master of Arts in Arts Administration

School Offering Program:

Winthrop University

Degree Level:


Program Prerequisites:

Students who seek admission to Winthrop University's online Master of Arts in Arts Administration program should have strong communication skills and be comfortable working in a team-oriented environment. They will need to be flexible and display excellent organizational and time-management skills. Applicants will also need a bachelor's degree in an arts or business management discipline. A grade point average of at least 3.0 is required, and applicants should have at least one year of professional or volunteer experience, preferably in a nonprofit arts or cultural environment. All applicants to Winthrop University's graduate programs should have a bachelor's degree. Some programs may have additional admissions requirements.

Program Description:

The online Master of Arts in Arts Administration program offered at Winthrop University is designed to prepare students to become arts administration professionals. The program encompasses arts theory, applied practice, and academic research from which students could be able to build the competencies necessary to enter the field. Students could explore the theories and models that form the basis of decision-making in cultural organizations, and they might learn about strategic marketing techniques for promoting arts events. Legal issues that apply to the media and entertainment industries could also be examined. The program culminates with practicum courses, which include mentoring opportunities, and capstone courses, which require research.

Learning Format:


Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Winthrop University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Master of Arts in Arts Administration

There are 12 required courses in Winthrop University's MA in Arts Administration program, and students will need 36 credits to graduate. Degree program and course requirements are subject to change. Contact Winthrop University to confirm the most accurate information before enrolling in a program.

Required Courses (36 credit hours)

  • Principles and Practices of Arts Administration
  • Effective Leadership and Management
  • Marketing the Arts
  • Financial Analysis, Budgeting, and Fiscal Management
  • Sustainability: Funding, Development, and Grants
  • Arts Administration and the Law
  • Community Engagement
  • Policy and Advocacy
  • Field-Based Practicum I
  • Field-Based Practicum II
  • Research in Arts Administration I
  • Research in Arts Administration II

Post-Graduation Opportunities

Furthering Your Education:

After earning Winthrop University's Master of Arts in Arts Administration degree, graduates may find themselves wanting a higher credential. Arts-related doctoral programs might provide them with opportunities to study topics such as advanced art history, literature, theater, arts administration, and popular culture, and these programs might help them prepare for academic, research, or executive leadership positions. The doctoral programs below are a representation of educational possibilities that might exist for graduates:

  • Doctor of Philosophy in Arts Administration
  • Doctor of Philosophy in Fine Arts
  • Doctor of Philosophy in Performance Studies

Career Paths:

Among the areas in which graduates of Winthrop University's Master of Arts in Arts Administration program might have enhanced their knowledge are financial management, law, marketing, and governance. Jobs could exist in a variety of industries, including cultural tourism, arts councils, non-profit arts programs, museums, performing arts, communications, and education. Here is a sampling of positions that graduates might pursue:

  • Gallery director
  • Financial manager
  • Public art administrator
  • Artistic director
  • Exhibition planner

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