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Master of Business Administration in Marketing

Winthrop University's online Master of Business Administration with a concentration in Marketing program is geared towards business enthusiasts who want to also study marketing concepts. Read on for information on courses and credits for this MBA program.

Official Program Name:

Master of Business Administration with a concentration in Marketing

School Offering Program:

Winthrop University

Degree Level:

Master's

Program Prerequisites:

Winthrop University's online Master of Business Administration with a concentration in Marketing program candidates will need to have strong leadership skills in addition to the ability to solve problems. They should be strategic thinkers who communicate effectively and must have already earned a bachelor's degree; if the degree was in a non-business field, some prerequisite courses may be needed. All applicants to Winthrop University's graduate programs should have a bachelor's degree; some programs may have additional admissions requirements.

Program Description:

The MBA in Marketing program at Winthrop University is designed for students who want to learn marketing strategies as well as how to obtain and retain customers. In addition to core business courses that emphasize topics such as marketing management, organizational leadership, and managerial economics, the program includes marketing specialization courses that cover marketing innovation strategies and business analytics. Other areas of focus include fraud detection, digital marketing, and social media trends. Information about customer retention and segmentation may also be presented.

Learning Format:

Online

Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Winthrop University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for the Master of Business Administration with a concentration in Marketing

There are 36 credits required in Winthrop University's MBA with a concentration in Marketing program, which includes both core and specialization courses. Degree program and course requirements are subject to change. Contact Winthrop University to confirm the most accurate information before enrolling in a program.

Core Courses (27 credit hours)

  • Organizational Leadership and Communications
  • Statistical Methods and Business Research
  • Accounting for Managers
  • Financial Policy Management
  • Marketing Management
  • Organizational Behavior / Development
  • Sustainable Operations
  • Managerial Economics
  • Strategic and International Issues in Management

Marketing Concentration Courses (9 credit hours)

  • Strategic Marketing Seminar
  • Business Analytics
  • Marketing for Global Competitiveness

Post-Graduation Opportunities

Furthering Your Education:

Once they have completed the MBA in Marketing program, students could be able to begin the process of earning a doctoral degree. Microeconomics, business management theory, psychology, and research methods might be the focus of terminal degree programs, which could help them prepare for careers in postsecondary teaching, research, or executive leadership. Doctoral programs such as these might be considered:

  • Doctor of Business Administration in Marketing
  • Doctor of Philosophy in Marketing
  • Doctor of Philosophy in Business Administration and Marketing

Career Paths:

Once they've earned the credits necessary to complete Winthrop University's online Master of Business Administration in Marketing program, students could have the knowledge and skills they'll need in for a leadership career in marketing. Corporations, advertising and public relations firms, and technical services account for some of the areas in which they might explore opportunities. Qualified graduates might apply for the following positions:

  • Director of marketing and public relations
  • Director of marketing strategy
  • Vice president of sales merchandising
  • Market researcher
  • Public relations specialist