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Master of Business Administration in Sports Marketing & Revenue Generation

Winthrop University offers an Master of Business Administration with a concentration in Sports Marketing and Revenue Generation program that was created for students who want to learn about the business side of the sports industry. Read on for details about this online MBA program.

Official Program Name:

Master of Business Administration with a concentration in Sports Marketing and Revenue Generation

School Offering Program:

Winthrop University

Degree Level:

Master's

Program Prerequisites:

Winthrop University's online Master of Business Administration in Sports Marketing and Revenue Generation program applicants must have great writing and leadership capabilities as well as a bachelor's degree from an accredited school. If the undergraduate degree is in an area other than business, certain prerequisite courses may be required. All applicants to Winthrop University's graduate programs should have a bachelor's degree; some programs may have additional admissions requirements.

Program Description:

The MBA with a concentration in Sports Marketing and Revenue Generation program at Winthrop University is designed to focus on organizational, personal, and professional sports branding strategies that could increase the national audience of a given franchise and result in revenue growth. Students could be able to examine the ways in which revenue is generated through the sale of branded sports merchandise. They might develop the competencies necessary to design a non-profit, college, or professional sport sales strategy that brings in the revenue that finances organizational operating costs. Through the program's business analytics course, participants could also gain knowledge of predictive modeling and analytics principles.

Learning Format:

Online

Program Length:

36 credits.

Financial Aid Available:

Eligible students could be able to receive financial aid in the forms of grants, loans, and scholarships. Contact Winthrop University's financial aid office for more information.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration with a concentration in Sports Marketing and Revenue Generation

A student must accumulate 36 credits to be awarded Winthrop University's Master of Business Administration in Sports Marketing and Revenue Generation degree. A business background is not necessary to enroll in the program, but students may be required to take non-credit-bearing prerequisite courses. These courses are outlined below. Degree program and course requirements are subject to change. Contact Winthrop University to confirm the most accurate information before enrolling in a program.

Prerequisite Courses

  • Financial and Managerial Accounting
  • Fundamental of Economics
  • Understanding Corporate Finance
  • Information Systems
  • Excel for MBA Students

Required Core Courses (27 credit hours)

  • Organizational Leadership and Communications
  • Statistical Methods and Business Research
  • Accounting for Managers
  • Financial Policy Management
  • Marketing Management
  • Organizational Behavior / Development
  • Sustainable Operations
  • Managerial Economics
  • Strategic and International Issues in Management

MBA Sports Marketing and Revenue Generation Concentration Courses (9 credit hours)

  • Branding and Merchandising in Sports
  • Development and Sales in Sports
  • Business Analytics

Post-Graduation Opportunities

Furthering Your Education:

Upon completing Winthrop's MBA - Sports Marketing and Revenue Generation program, students may decide that, in order to be able to compete for top-tier executive, research, or teaching positions in the field, they need to earn the highest possible degree. While doctoral degree programs that are specific to sports marketing may be challenging to find, sports management and related programs do exist the doctoral level. Here are some to consider:

  • Doctor of Business Administration with a concentration in Marketing
  • Doctor of Business Administration with a concentration in Sports Management
  • Doctor of Philosophy in Sports Management

Career Paths:

Students who are graduating from this Master of Business Administration with a concentration in Sports Marketing and Revenue Generation program may have amassed the knowledge and practical skills required to effectively promote the images and brands of sports teams. They could pursue employment opportunities with corporations, healthcare groups, advertising agencies, or banking and other financial institutions. Below are a few possible career titles for the qualified graduate:

  • Director of marketing and public relations
  • Director of marketing strategy
  • Vice president of sales merchandising