Comparison of Detroit, MI, Public Relations Schools
Detroit, MI, has only two schools where students can earn a public relations degree, but there are a few additional options within a 25-mile radius of the city. This article looks at three schools within 25 minutes of downtown Detroit and the relevant programs they offer. Below is a table of information about each school, such as tuition, size, acceptance rate and graduation rate. At the end of the article is a brief paragraph naming some other nearby schools that offer courses related to public relations.
- Wayne State University offers a minor and a bachelor's degree in public relations as well as a master's degree program in communication with an emphasis in public relations and organizational communication. Wayne State is less than three miles from downtown Detroit.
- About nine miles from downtown, University of Detroit Mercy has a Bachelor of Arts in Communications Studies with an emphasis in public relations/advertising.
- Around 11 miles from Detroit, the University of Michigan - Dearborn has a public relations certificate and a bachelor's program in communication with an emphasis in public communication and culture studies.
The following table spotlights facts about these schools that could be useful to individuals who are making a decision on their education.
|Wayne State University||University of Detroit Mercy||University of Michigan - Dearborn|
|School Type||Public, 4-year university||Private, non-profit, 4-year university||Public, 4-year university|
|Total Enrollment (2017)||27,064*||5,113*||9,330*|
|Campus Setting||Large city||Large city||Small city|
|Undergraduate Tuition and Fees (2017-2018)||$12,729 in-state, $27,203 out-of-state*||$41,158*||$12,472 in-state, $24,706 out-of-state*|
|% of First-Year Students Receiving Any Form of Aid (2016-2017)||94%*||100%*||94%*|
|Acceptance Rate (2017)||67%*||65%*||64%*|
|Retention Rate (2017)||81% full-time students, 56% part-time students*||87% full-time students, 91% part-time students*||81% full-time, 79% part-time students*|
|Graduation Rate (students who began in 2011)||47%*||62%*||54%*|
Source: *National Center for Education Statistics
Wayne State University (WSU)
Approximately 2,200 undergraduate and graduate students are enrolled in WSU's College of Fine, Performing and Communication Arts, which is home to the Department of Communication. In addition to public relations, students in this department can study communication, media arts, journalism, film or mediation.
Minor in Public Relations
In this 21-credit program, students can learn to write and edit for news publications, enhance their communication skills and communicate persuasively. Required courses might include journalistic language rules, promotional campaigns, mass communication and public relations basics.
Bachelor of Arts in Public Relations
Students take classes and complete assignments that hone their verbal and written communication abilities and research skills. Classes might cover promotional campaigns, mass communication, influential communication and news writing. An internship is also required. Students also can complete this program at University Center Macomb in Clinton Township.
Master of Arts in Communication with an Emphasis in Public Relations and Organizational Communication
This 30-credit program requires six classes including an introduction to graduate communication, organizational communication, public relations theory and public relations campaigns. Students also must choose one of three research courses; however, they're given a certain amount of flexibility to choose the rest of their courses. A capstone course, which is either a master's paper or an applied communication course, concludes the program.
University of Detroit Mercy (UDM)
Seven colleges and schools comprise UDM. Communication programs are found in the College of Liberal Arts and Education. Five full-time faculty members teach classes in the Communication Studies Department.
Bachelor of Arts in Communications Studies with an Emphasis in Public Relations/Advertising
Communication studies courses might include mass communication and media ethics and courses related to research, theory and writing. Concentration courses might cover advertising and public relations campaigns, journalism, advertising fundamentals and promotional writing. Students also can complete internships.
University of Michigan - Dearborn (UMD)
In UMD's College of Arts, Sciences and Letters, students can choose from 37 undergraduate programs and five graduate programs. These programs are organized into six departments, including the Department of Language, Culture and Communication.
Public Relations Certificate
Similar to a minor program of study, this certificate program is available to all UMD students. Students must complete six required courses. Classes might cover public relations fundamentals, news reporting, research methods, promotional writing, communication ethics and campaigns.
Bachelor of Arts in Communication with an Emphasis in Public Communication and Culture Studies
Before beginning the major coursework for this program, students must complete classes in mass communication and oral communication. The curriculum is designed so that all students complete a communication and society course; however, the remaining courses are chosen with some flexibility. Students must choose two courses from each of three specialization areas: public relations and society, cultural communications and public advocacy. They also choose an additional two classes from one of those specialty areas or from a media production specialty.
Students have a few other options for public relations training within a 25-mile radius of Detroit. Madonna University in Livonia, MI, which is about 15 miles from Detroit, has associate's and bachelor's programs in journalism and public relations. About 11 miles from Detroit, Macomb Community College offers an Associate of Applied Science in Speech Communication Arts - Public Relations. Roughly 20 miles from Detroit in Rochester Hills, MI, Rochester College has a mass communications bachelor's degree program with a public relations emphasis, as well as a public relations minor program.