Atlanta-Area Schools for Public Relations Studies
Students seeking public relations programs in the Atlanta area have several options available. This article looks at three that are within an hour's drive of downtown and the programs they offer. There is also a table of facts about each school, including tuition, enrollment and the percentage of first-year students receiving financial aid. At the end of the article are the names of some other nearby schools with public relations degree programs.
- Georgia State University offers a Bachelor of Arts in Journalism with a concentration in public relations. The school's campus is in the heart of downtown Atlanta.
- At Kennesaw State University, students can earn a Bachelor of Science in Public Relations. Kennesaw State is about 22 miles from Atlanta.
- Reinhardt University is 42 miles from downtown. Students can earn a Bachelor of Arts in Communications and Media Studies with a strategic communication concentration or minor in strategic communication.
Comparison of Schools
There are many factors to consider when choosing a college. This table offers pertinent information in a format that makes it easy to compare these three institutions.
|Georgia State University||Kennesaw State University||Reinhardt University|
|School Type||Four-year; public||Four-year; public||Four-year; private not-for-profit|
|Total Enrollment (2017)||32,816*||35,846*||1,508*|
|Campus Setting||Large city||Large suburb||Rural|
|Undergraduate Tuition & Fees 2017-2018||$9,112 in-state, $23,971 out-of state*||$6,347 in-state, $17,329 out-of-state*||$22,422*|
|% of First-Year Students Receiving Some Form of Financial Aid (2016-2017)||94%*||91%*||96%*|
|Acceptance Rate (2017)||70%*||61%*||89%*|
|Retention Rate (2016-2017)||83% for full-time students; 53% for part-time students*||78% for full-time students; 59% for part-time students*||59% for full-time students; 67% for part-time students*|
|Graduation Rate (students who began Fall 2011)||53%*||42%*||37%*|
Source: *NCES College Navigator
Georgia State University
The Department of Communication at Georgia State University offers a Bachelor of Arts in Journalism with concentrations in media and society, multimedia reporting or public relations. The journalism major teaches students to collect and circulate relevant information using a variety of resources.
Bachelor of Arts in Journalism - Public Relations
To complete the public relations concentration, students must complete four concentration courses (one that fulfills the school's Critical Thinking Through Writing requirement), a capstone course and two courses in experiential learning. Concentration requirements cover public relations techniques, writing and mass communication law. Students must select from other courses such as advanced media writing, corporate communications, international public relations and media management. Students must also complete 18 credits of journalism coursework, in addition to meeting general education requirements.
Kennesaw State University
Kennesaw State University offers a Bachelor of Science in Public Relations program that covers written, oral and digital communication; research skills; and analytical thinking.
Bachelor of Science in Public Relations
Public relations majors at Kennesaw State University must complete 36 credit-hours of major requirements that cover human and visual communication, public speaking, writing, communication research methods and communication theory. Fifteen credit hours of public relations electives must also be completed. Options include news writing and reporting, organizational publications, persuasion and crisis communications. An additional 12 credits of coursework outside of the communication department fulfill the degree.
Reinhardt University's communication department teaches students to use a wide range of mediums to reach target audiences, including film production, writing, photography and graphic design. The strategic communication concentration covers public relations topics.
Bachelor of Arts in Communications and Media Studies - Strategic Communication
The public relations and advertising concentration at Reinhardt University comprises 58 hours of major coursework, including a professional internship for two to six credits. Courses cover various forms of communication, digital art, ethics, feature writing, research methods, principles of advertising and public relations. Students must also select an elective from a pool of courses that includes photojournalism, electronic media production, broadcast journalism and Web and interactive media design. A senior capstone seminar provides deeper insight into the major by allowing students to complete a project of their own design. Students will also compile a senior portfolio containing work from classes and pieces developed during his or her internship.
Minor in Strategic Communication
The communication department at Reinhardt offers students the option to minor in strategic communication. The minor requires 15 credits of department coursework. Students complete courses in writing, advertising and public relations practices.
Other School Options
The University of West Georgia offers a Bachelor of Science in Mass Communications with a concentration in public relations and is located 50.7 miles from Atlanta's city center. Clayton State University is located 17.3 miles from downtown Atlanta and offers a Bachelor of Arts in Communication and Media Studies containing relevant coursework for students interested in public relations. Georgia Military College's Atlanta Campus is located 20.6 miles outside of downtown Atlanta and offers an Associate in Arts and an Associate in Science in Communication.