Atlanta-Area Schools for Public Relations Studies
Students seeking public relations programs in the Atlanta area have several options available. This article looks at three that are within an hour's drive of downtown and the programs they offer. There is also a table of facts about each school, including tuition, enrollment and the percentage of first-year students receiving financial aid. At the end of the article are the names of some other nearby schools with public relations degree programs.
- Georgia State University offers a Bachelor of Arts in Journalism with a concentration in public relations. The school's campus is in the heart of downtown Atlanta.
- At Kennesaw State University, students can earn a Bachelor of Science in Public Relations. Kennesaw State is about 26 miles from Atlanta.
- Reinhardt University is 48 miles from downtown. Students can earn a Bachelor of Arts in Communications and Media Studies with a public relations and advertising concentration or minor in public relations and advertising here.
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Comparison of Schools
There are many factors to consider when choosing a college. This table offers pertinent information in a format that makes it easy to compare these three institutions.
|Georgia State University||Kennesaw State University||Reinhardt University|
|School Type||Four-year; public||Four-year; public||Four-year, private|
|Total Enrollment (2014)||32,556*||33,252 (2015)**||1,422*|
|Campus Setting||Large city||Suburban||Rural|
|Tuition 2015-2016||$8,974 in-state, $23,542 out-of state*||$6,060 in-state, $16,636 out-of-state*||$20,266*|
|% of First-Year Students Receiving Some Form of Financial Aid (2014)||92%*||96% (2015)**||88%*|
|Acceptance Rate (2019)||59%*||59% (2015)**||90%*|
|Retention Rate (2014)||81% for full-time students; 57% for part-time students*||78% for full-time students (2015)**||63% for full-time students*|
|Graduation Rate (2014)||53%||42% (2015)**||38%*|
Source: *NCES College Navigator; **College Board
Georgia State University
The Department of Communication at Georgia State University offers a Bachelor of Arts in Journalism with concentrations in print journalism, telecommunications or public relations. The journalism major teaches students to collect and circulate relevant information using a variety of resources.
Bachelor of Arts in Journalism - Public Relations
To complete the public relations concentration, students must complete three concentration courses, a media practice course and two courses that fulfill the university's critical thinking through writing requirement. Concentration requirements cover public relations techniques, research and cases. Students must select from media practice courses that cover feature writing, desktop publishing, corporate communication or editorial and critical writing. Additional credit may be earned for internships or special projects. Students must also complete 18 credits of journalism coursework, in addition to meeting general education requirements.
Kennesaw State University
Kennesaw State University offers a Bachelor of Science in Public Relations program that covers written, oral and digital communication, research skills and analytical thinking.
Bachelor of Science in Public Relations
Public Relations majors at Kennesaw State University must complete 39 credit-hours of major requirements that cover human and visual communication, public speaking, writing, informatics, communication research methods and communication theory. Fifteen credit-hours of public relations electives must also be completed. Options include news writing and reporting, organizational publications, persuasion and crisis communications. An additional 12 credits of coursework outside of the communication department fulfill the degree.
Reinhardt University's communication department teaches students to use a wide range of mediums to reach target audiences, including film production, writing, photography and graphic design. The public relations and advertising major covers research, marketing, graphic communication and writing to provide students with the knowledge needed to persuade public opinions.
Bachelor of Arts in Communications and Media Studies - Public Relations and Advertising
The public relations and advertising concentration at Reinhardt University comprises 54 hours of major coursework, including a professional internship for three to six credits. Courses cover various forms of communication, digital art, ethics, professional writing, research methods, principles of advertising and public relations. Students must also select an elective from a pool of courses that includes photojournalism, electronic media production, broadcast journalism and Web and interactive media design. A senior capstone seminar provides deeper insight into the major by allowing students to complete a project of their own design. Students will also compile a senior portfolio containing work from classes and pieces developed during his or her internship.
Minor in Public Relations and Advertising
The communication department at Reinhardt offers students the option to minor in public relations and advertising. The minor requires 18 credits of department coursework. Students can choose from a variety of courses including digital design applications, public relations practices, advertising principles, photo or broadcast journalism or technical writing.
Other School Options
The University of West Georgia offers a Bachelor of Science in Mass Communications with a concentration in public relations and is located 50.7 miles from Atlanta's city center. Clayton State University is located 17.3 miles from downtown Atlanta and offers a Bachelor of Arts in Communication and Media Studies containing relevant coursework for students interested in public relations. Georgia Military College's Atlanta Campus is located 20.6 miles outside of downtown Atlanta and offers an Associate in Arts and an Associate in Science in Mass Communication.