Miami-Area Schools with Public Relations Programs
Although only a few schools in Miami offer public relations (PR) programs, students may complete degrees at several levels. This article looks at three schools within 25 minutes of downtown and the relevant programs they offer. Below is a table with facts about each school, such as enrollment, tuition, graduation rate and acceptance rate. The name of one other nearby school with a PR program is listed at the end of the article.
- Approximately nine miles from downtown Miami, Barry University offers a bachelor's degree in PR as well as a minor option.
- Students at Florida Memorial University can earn a bachelor's degree in communications with an emphasis on PR or minor in PR. This school is nearly 11 miles from Miami's downtown.
- PR students at the University of Miami in Coral Gables, about eight miles from Miami, can earn a bachelor's and a master's degree or minor in PR.
Comparison of Schools
There are many factors to examine when deciding on a college. This table presents some important information that prospective students should know.
|Barry University||Florida Memorial University||University of Miami|
|School Type||4-year; private not-for-profit||4-year; private not-for-profit||4-year; private not-for-profit|
|Total Enrollment (2017)||7,358*||1,250*||17,003*|
|Tuition & Fees 2017-2018||$29,850*||$15,536*||$48,484*|
|% of First-Year Students Receiving Some Form of Financial Aid (2016-2017)||99%*||91%*||76%*|
|Acceptance Rate (2017)||85%*||27%*||36%*|
|Retention Rate (2017)||61% for full-time students*||56% for full-time students*||91% for full-time students*|
|Graduation Rate (Students who began in 2011)||35%*||38%*||84%*|
Source: *NCES College Navigator.
PR students at Barry University earn their degrees through the Department of Communication. Small class sizes enable students to form strong relationships with faculty and other students, while the industry-standard facilities ensure they are prepared for their careers.
Bachelor of Arts in Public Relations
Students in the Bachelor of Arts in PR program learn through required courses in campaigning, research, marketing and communication law. Writing skills are heavily emphasized, with courses offered in writing for the internet, copywriting, editing and persuasive writing. Seniors must participate in an unpaid internship or an on-campus PR practicum. Electives to suit the student's career interest can be chosen from courses including photography, journalism or marketing. The degree requires a total of 120 credit hours.
Public Relations Minor
The PR minor consists of 21 hours of PR and related courses. Students examine the principles of PR and learn to conduct a PR campaign. They study advertising, communication law and persuasive writing.
Florida Memorial University
Florida Memorial University's PR major is offered through the communications program, which is part of the school's humanities department. The degree program stresses the communications skills necessary for success in PR.
Bachelor of Arts in Communications, Concentration in Public Relations
The PR major at Florida Memorial University requires the completion of 120 credit hours. In addition to general education requirements, communications courses and electives, students complete an internship on which they are evaluated. During their senior year, students must submit a research paper or project report.
Communication (Public Relations) Minor
Students who minor in PR must choose 18 credit hours from the PR core curriculum. Recommended courses include writing for PR, PR campaigns and the principles of PR. Other course options are the fundamentals of television and radio production, mass media law and an overview of mass communications.
University of Miami
The public relations program at the University of Miami is part of the strategic communication department and is offered through the School of Communication. In addition to undergraduate and master's degrees in PR, the school offers a Ph.D. in Communication that can include PR courses. Another option is a joint Juris Doctor/Master of Arts in Communication that offers a PR emphasis.
Bachelor of Science in Communication (Public Relations Major)
The PR program at the University of Miami emphasizes hands-on experience through internships and coursework. Students operate a PR and advertising agency on campus. Students can apply for admission to the PR program after they've completed their sophomore year and taken five core PR courses. They must complete additional advanced courses to graduate.
Public Relations Minor
Students who want to minor in PR must complete five PR courses with a grade of 'C' or better. Required courses are PR principles and PR strategy development. They also choose three elective PR courses. Elective options include PR research and ethics, public opinion, international PR and crisis communication.
Master of Arts in Public Relations
Admission requirements to this degree program include a baccalaureate degree from an accredited institution, acceptable scores on the Graduate Record Examination (GRE), letters of recommendation and an essay. Students can enroll in a 30-credit hour program that emphasizes research methods and PR theory. A thesis is required in this program. The 36-credit hour program relies on coursework, and students don't have to complete a thesis.
Other School Option
Lynn University in Boca Raton, about 35 miles from Miami, offers a Bachelor of Arts in Advertising, Social Media and Public Relations.