Orlando Public Relations Programs
This article highlights the two schools in the Orlando area that offer degree programs in public relations. Both schools are less than a 20-minute drive from downtown Orlando. Check out the table below for information on school types, enrollment numbers, tuition rates and more.
- At Rollins College, which is six miles from downtown Orlando, in the suburb of Winter Park, students can earn a minor in communication studies or a Bachelor of Arts (BA) in Communication Studies with a public relations concentration.
- Located 14.5 miles from downtown, the University of Central Florida offers a BA in Advertising-Public Relations.
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Comparison of Schools
The table below makes it easy to compare the two schools and make an informed decision.
|Rollins College||University of Central Florida|
|School Type||4-year; private not-for-profit||4-year; public|
|Total Enrollment (2014)||3,207*||60,767*|
|Campus Setting||Suburb||Large suburb|
|Tuition & Fees (2015-2016)||$44,760*||$6,368, in-state; $22,467, out-of-state*|
|% of Beginning Students Receiving Some Form of Financial Aid (2014)||87%*||95%*|
|Acceptance Rate (2014)||57%*||50%*|
|Retention Rate (2014)||83%*||88% (full-time students)*|
|Graduation Rate (for Students Beginning Studies in Fall 2008)||71%*||70%*|
Source: *NCES College Navigator.
The communications studies bachelor's degree program at Rollins College includes a concentration option in public relations. Students learn to communicate effectively and ethically through coursework and hands-on experiences that can include internships and class projects.
Bachelor of Arts in Communication Studies with a Public Relations Concentration
Students who choose a PR concentration at Rollins College must take 12 communications courses. Eight credits of core courses are required and include public speaking, listening skills and research methods. Four courses must be taken in the PR concentration, with options including PR for new media, persuasion, statistics in international business and PR campaigns. Every PR student completes a global or domestic study experience, an internship or a study project. Public relations students at Rollins can learn about the field and gain experience through membership in Communique, the college's chapter of the Florida Public Relations Association.
Communication Studies Minor
Rollins College offers a minor in communication studies that teaches students skills in argumentation, critical thinking and decision making. The minor consists of six courses that allow students to explore PR-related topics. Four courses are required in research methods, interpersonal communication, intercultural communication and public speaking. Students must choose two elective courses, which can include classes in contemporary public relations and public relations campaigns.
University of Central Florida
At the University of Central Florida, advertising-public relations students can earn their degrees from the Nicholson School of Communication, which is part of the College of Sciences. The program emphasizes both theory and practical skills in PR and advertising.
Bachelor of Arts in Advertising-Public Relations
Students can apply to the advertising-public relations degree program at the University of Central Florida after they've completed 45 hours of college work. Admission requirements include an acceptable grade point average (GPA) and proficient grammar skills. The 120-hour curriculum includes general education requirements and core courses in PR and advertising. Advertising-PR students must complete an internship and take courses in communication law, copywriting, social media and PR writing. They also can create a PR campaign for their required capstone course.