In Georgia, college students can study public relations at the bachelor's degree level. Public relations may be the main field of study, or it may be offered as a concentration within a degree program in communications or journalism. Courses cover public relations writing, digital media, professional ethics, event planning, campaign strategizing and public speaking. Often, students are able to gain hands-on skills by taking part in an internship. Students can also gain experience by working for on-campus television or radio stations or print publishing outlets. Additionally, they can network with peers by joining student clubs for public relations or related majors.
In the state of Georgia, ten colleges and universities offer public relations programs, and they are listed below.
At this school, located in Mount Berry, students can earn a Bachelor of Arts in Communication with a concentration in public relations. Communications coursework covers reporting and writing, editing, multimedia production, persuasion, media law and communication theories. To complete the public relations concentration, students must take nine hours of coursework in this field. Course options include public relations cases, writing, campaigns and principles. Students at this school can participate in an internship or join a student organization, such as the student-run multimedia outlet or newspaper.
Georgia Southern University
This Statesboro school offers a Bachelor of Science in Public Relations through the College of Liberal Arts and Social Sciences. Students in this program must complete 40 credit hours of major coursework. Required classes cover public relations writing, research and campaign strategies. Students in this program must complete an internship or senior seminar and elective courses covering media, theory and law. Communications student organizations at this school include the Public Relations Student Society of America (PRSSA) and the Society of Communication Scholars.
Georgia State University
This school, located in Atlanta, offers a Bachelor of Arts in Journalism. Students can select a concentration in public relations. Concentration courses cover public relations writing, campaigns and research. Communications courses include media writing, mass communications and digital media. Students may also gain credit by completing an internship.
Kennesaw State University
Located in Kennesaw, this school offers a Bachelor of Science in Public Relations. Students in this program study human and visual communications, public speaking, public relations principles, cases, writing and campaigns. Additional credit may be earned for completing an internship. Kennesaw State University is home to a Digital Media Lab and student organizations that include the Kennesaw Communication Association, KSU PRSSA and Society of Professional Journalists.
This school, located in Waleska offers a Bachelor of Arts in Communication and Media Studies with a concentration in Public Relations and Advertising. Students in this program study interpersonal communication, news writing, digital design, advertising and public relations campaigns, media history and theories of media and visual culture. To complete the program, students must also take a capstone seminar, complete an internship and organize a portfolio of their work. Reinhardt University is home to a television production studio, digital media facilities and a broadcast control room.
Savannah State University
Students at this Savannah school can earn a Bachelor of Arts in Mass Communications with a concentration in public relations and advertising. Coursework covers multimedia publishing, strategic writing and media ethics. Students also complete a professional internship and communications practicum. This school offers access to its computer labs, audio lab and television production studio.
At this Rome-based school, students can earn a Bachelor of Arts or Bachelor of Science in Communication Arts with a concentration in advertising and public relations. This concentration provides instruction in visual communication and relationship marketing. Students also study communication theory, media law, desktop publishing, Web design and persuasion. To gain hands-on experience, students can participate in the campus' radio station, video lab, newspaper or yearbook. Internship opportunities are also available.
University of Georgia
At this school, located in Athens, students can earn a Bachelor of Arts in Journalism (A.B.J.) in Public Relations through the Grady College of Journalism and Mass Communication. Major courses in this program cover public relations research, communications, campaigns and administration, as well as graphic communications, journalism and marketing. Students have the opportunity to study abroad and gain experience through internships. Entrance to this program is competitive. Students are admitted to the University of Georgia and must complete 45 credit hours, submit a statement of interest and maintain good academic standing to be admitted to the public relations major.
University of West Georgia
This school, located in Carrollton, offers a Bachelor of Science in Mass Communications with a concentration in Public Relations. This school employs faculty members who specialize in this area, is home to its own PRSSA chapter and provides students with opportunity to gain hands-on experience in public relations through internships and involvement with the media community. Students take courses in public relations cases, management, principles and campaigns.
To work in the field of public relations, candidates generally need a bachelor's degree. Advanced positions may require graduate education. There are no licensing or certification requirements for professionals working in this field. However, voluntary credentials can be earned through the Universal Accreditation Board. By passing an exam, public relations professionals can become Accredited in Public Relations (APR).
School Comparison: At a Glance
|School Name||School Type and Setting||Public Relations Degrees Offered||Undergraduate Tuition & Fees (2018-2019)|
|Berry College||Four-year, private; small suburb||Bachelor of Arts in Communication with a concentration in public relations||$36,556*|
|Georgia Southern University||Four-year, public; distant town||Bachelor of Science in Public Relations||$6,356 (in-state), $17,142 (out-of-state)*|
|Georgia State University||Four-year, public; large city||Bachelor of Arts in Journalism with a concentration in public relations||$9,112 (in-state), $23,971 (out-of-state)*|
|Kennesaw State University||Four-year, public; large suburb||Bachelor of Science in Public Relations||$6,347 (in-state), $17,329 (out-of-state)*|
|Reinhardt University||Four-year, public; rural fringe||Bachelor of Arts in Communication and Media Studies with a concentration in Public Relations and Advertising||$23,300*|
|Savannah State University||Four-year, public; midsize city||Bachelor of Arts in Mass Communications with a concentration in public relations and advertising||$5,743 (in-state), $16,204 (out-of-state)*|
|Shorter University||Four-year, private; small city||Bachelor of Arts in Communication Arts with a concentration in advertising and public relations, Bachelor of Science in Communication Arts with a concentration in advertising and public relations||$22,370*|
|University of Georgia||Four-year, public; midsize city||Bachelor of Arts in Journalism in Public Relations||$11,830 (in-state), $30,404 (out-of-state)*|
|University of West Georgia||Four-year, public; fringe town||Bachelor of Science in Mass Communications with a concentration in Public Relations||$6,288 (in-state), $17,074 (out-of-state)*|
Source: *NCES College Navigator