Publicity Schools and Colleges in the U.S.

Publicity programs teach the necessary skills public relations representatives need to transform a company's public image. Consult this article for tips on choosing the best publicity school for you, and view some universities with public relations programs.

Publicity is the idea of getting the media attention needed for companies to effectively sell products or services to the public. Many schools offer bachelor's and master's degrees in public relations for students interested in this line of work and offer classes that teach traditional and digital methods of reaching audiences.

10 Schools with Publicity Programs

The following is a list of schools in the United States that offer public relations degrees.

College/University Location Institution Type Degrees offered Undergraduate Tuition (2015-2016)*
University of Florida Gainesville, FL 4-year, Public Bachelor's, Masters $6,381 (in-state); $28,659 (out-of-state)
The University of Texas at Austin Austin, TX 4-year. Public Bachelor's $9,806 (in-state); $34,676 (out-of-state)
Michigan State University East Lansing, MI 4-year, Public Bachelor's, Master's $13,560 (in-state); $36,360 (out-of-state)
University of Houston Houston, TX 4-year, Public Bachelor's, Master's $8,759 (in-state); $20,519 (out-of-state)
City College of New York New York, NY 4-year, Public Bachelor's $6,689 (in-state); $13,799 (out-of-state)
University of North Texas Denton, TX 4-year, Public Bachelor's, Graduate Certificate $9,730 (in-state); $19,090 (out-of-state)
University of Georgia Athens, GA 4-year, Public Bachelor's, Master's $11,622 (in-state); $29,832 (out-of-state)
San Jose State University San Jose, CA 4-year, Public Bachelor's $7,378 (in-state); $18,538 (out-of-state)
Wayne State University Detroit, MI 4-year, Public Bachelor's, Master's $11,814 (in-state); $25,254 (out-of-state)
Boston University Boston, MA 4-year, Private not-for-profit Bachelor's, Master's $48,436

Source: *National Center for Education Statistics

School Selection Criteria

Consider the following when choosing a public relations program:

  • Many public relations practitioners choose to start their own business, so it may help to take classes in accounting, management, marketing, finance and economics.
  • Employers often look for applicants who are trained in a field related to the company's business activities. Students may find it helpful to pursue a minor or take classes in a related subject that interests them.
  • Social media is a huge factor for many companies, so finding public relations programs that have courses in this topic is vital.
  • An internship is one of the most important aspects of a public relations program, and many reputable programs make it a requirement. Internship opportunities should be good for students in urban areas, where many businesses are headquartered.

A degree in public relations allows graduates to use their skills to help companies develop a positive public image through the media. Students interested in a publicity-related career may wish to seek degree programs that offer courses in social media strategy as well as internship opportunities.

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