Publicity is the idea of getting the media attention needed for companies to effectively sell products or services to the public. Many schools offer bachelor's and master's degrees in public relations for students interested in this line of work and offer classes that teach traditional and digital methods of reaching audiences.
10 Schools with Publicity Programs
The following is a list of schools in the United States that offer public relations degrees.
|College/University||Location||Institution Type||Degrees offered||Undergraduate Tuition (2015-2016)*|
|University of Florida||Gainesville, FL||4-year, Public||Bachelor's, Masters||$6,381 (in-state); $28,659 (out-of-state)|
|The University of Texas at Austin||Austin, TX||4-year. Public||Bachelor's||$9,806 (in-state); $34,676 (out-of-state)|
|Michigan State University||East Lansing, MI||4-year, Public||Bachelor's, Master's||$13,560 (in-state); $36,360 (out-of-state)|
|University of Houston||Houston, TX||4-year, Public||Bachelor's, Master's||$8,759 (in-state); $20,519 (out-of-state)|
|City College of New York||New York, NY||4-year, Public||Bachelor's||$6,689 (in-state); $13,799 (out-of-state)|
|University of North Texas||Denton, TX||4-year, Public||Bachelor's, Graduate Certificate||$9,730 (in-state); $19,090 (out-of-state)|
|University of Georgia||Athens, GA||4-year, Public||Bachelor's, Master's||$11,622 (in-state); $29,832 (out-of-state)|
|San Jose State University||San Jose, CA||4-year, Public||Bachelor's||$7,378 (in-state); $18,538 (out-of-state)|
|Wayne State University||Detroit, MI||4-year, Public||Bachelor's, Master's||$11,814 (in-state); $25,254 (out-of-state)|
|Boston University||Boston, MA||4-year, Private not-for-profit||Bachelor's, Master's||$48,436|
Source: *National Center for Education Statistics
School Selection Criteria
Consider the following when choosing a public relations program:
- Many public relations practitioners choose to start their own business, so it may help to take classes in accounting, management, marketing, finance and economics.
- Employers often look for applicants who are trained in a field related to the company's business activities. Students may find it helpful to pursue a minor or take classes in a related subject that interests them.
- Social media is a huge factor for many companies, so finding public relations programs that have courses in this topic is vital.
- An internship is one of the most important aspects of a public relations program, and many reputable programs make it a requirement. Internship opportunities should be good for students in urban areas, where many businesses are headquartered.
A degree in public relations allows graduates to use their skills to help companies develop a positive public image through the media. Students interested in a publicity-related career may wish to seek degree programs that offer courses in social media strategy as well as internship opportunities.