50 Best Marketing Schools
To recognize top marketing majors in the country, Study.com looked at undergraduate and graduate programs to rank them based on several factors. Considerations included publicly available data from the U.S. Department of Education and specific program factors that made each marketing degree program stand out.
1. Siena College
At Siena College, in Loudonville, NY, you can personalize your marketing coursework to prepare for the career you want. Siena’s marketing program features a Bachelor of Science in Marketing with customizable courses and concentrations in key areas like sports marketing, digital marketing, marketing research, and business to business marketing. You’ll find plenty of opportunities to perform marketing research, hone your understanding of marketing theory, and debate current marketing issues through the Siena College Marketing Association.
2. Fort Hays State University
Fort Hays State University in Kansas provides a hands-on approach to learning in its Department of Applied Business Studies. Here, you can earn a Bachelor of Business Administration in Marketing and choose from a general marketing concentration or options in business development and sales or digital marketing. Certificate programs are also available in general marketing, social media marketing, and tourism and hospitality marketing. Fort Hays State University emphasizes real-world learning, so you’ll be able to participate in internships, network with marketing professionals, and learn from guest speakers and industry tours.
3. Bethany College in Kansas
At Bethany College in Lindsborg, KS, you’ll find a marketing major that prepares you for your career through practical experience, lectures and seminars, and alumni interactions, in addition to classroom learning. The Business Program emphasizes small class sizes, with a 13:1 student-to-faculty ratio. If you’re interested in interdisciplinary learning and the opportunity to hone your critical thinking skills, you can apply to the college’s Honors Program.
4. Bethany College in West Virginia
Located in Bethany, West Virginia, this college has a marketing major and minor. Bethany’s business department combines essential business concepts with a liberal arts foundation and highlights the importance of ethics in business throughout the program. You’ll be able to put your education into action through internships and a senior marketing project. The college also offers a robust study abroad program if you’re interested in expanding your global awareness and exploring marketing from a global perspective.
5. St. Thomas Aquinas College
At St. Thomas Aquinas College, in Sparkill, NY, you can find both marketing major and minor programs as well as an MBA program with a marketing focus. The School of Business emphasizes teamwork, collaboration, and problem-solving skills to prepare you for the global workplace. You’ll find opportunities for experiential learning and a research center with state-of-the art tools for aspiring marketing professionals. The undergraduate program combines marketing and business essentials with a focus on oral presentations and written communications.
6. Point Park University
Point Park University is conveniently located in downtown Pittsburgh, putting you in the right position to find marketing internships and learning opportunities at nearby businesses and corporations. The university offers an undergraduate degree in business management with a concentration in marketing through on-campus or fully online study. You can also find a wealth of networking opportunities available through the career development center on campus.
7. College of Our Lady of the Elms
Located in Chicopee, MA, this Catholic college offers an IACBE-accredited marketing bachelor’s degree program that emphasizes service learning and practical experience. You’ll be able to complete internships and build your marketing skills with projects and networking and research opportunities. You can choose a minor in related area to build your resume, such as information technology or art.
8. Northwood University
Northwood University, in Midland, MI, has several undergraduate marketing programs, including a traditional bachelor’s degree in marketing as well as programs in marketing communications, automotive marketing, and innovation marketing. Northwood’s programs start with a foundation in business and include hands-on experiences and research options. In the marketing communications program, you can work on promotional campaigns for real businesses in your first year of college.
9. Butler University
Butler University, based in Indianapolis, has a major and a minor in marketing. The marketing program provides options for real-life marketing experience throughout the curriculum. You can join the university’s American Marketing Association chapter where you’ll network with professionals in the field. The program requires you to complete two internships and offers research opportunities with nearby businesses.
10. Iona College
Iona College’s LaPenta School of Business has a BBA in Marketing program and marketing minor, as well as a marketing concentration for the MBA program at its New Rochelle, NY, campus. The campus is centrally located near Manhattan, opening up numerous opportunities for internships and networking in the marketing industry. You can also choose an international business option, preparing you for marketing careers on a global level.
11. Carthage College
In Kenosha, WI, Carthage College’s Bachelor of Arts in Marketing promotes practical experience both in and out of the classroom. In the classroom, you’ll learn from marketing experts, simulations, and software used in the marketing industry. The college has an on-campus consulting firm run entirely by students that serves actual clients.
12. Adrian College
Adrian College, in Adrian, MI, has a program with a concentration in marketing. Led by marketing experts and entrepreneurs, the courses in this undergraduate program emphasize research and hands-on experiences. You’ll participate in simulations in the classroom, conduct research on campus, and use state-of-the-art equipment to analyze and present results.
13. Suffolk University
Offering a global approach to business, Suffolk University’s Bachelor of Science in Business Administration program features a marketing degree plan with five optional concentrations in sports, digital, or global marketing, professional selling, or product innovation and brand marketing. This Boston school also offers a marketing minor. You can join the Professional Marketing Association for networking and practical experience opportunities.
14. SUNY Alfred State College of Technology
Located in Alfred, NY, Alfred State offers an associate’s degree in marketing that teaches decision making skills, marketing technology methods, and sales presentation design. Designed from a liberal arts perspective, the program prepares you for entry-level careers and bachelor’s programs in business administration. The college is part of the State University of New York (SUNY) system and has a career development center that offers career fairs, help with job searches, and internship support.
15. University of Minnesota-Duluth
Duluth’s campus of the University of Minnesota has four undergraduate marketing options for you to choose from, including bachelor’s degrees in marketing analytics, marketing, and marketing and graphic design, and a certificate in professional selling. A minor is also available. Joining the university’s advertising and marketing club gives you the chance to complete in national competitions and interact with local marketing and advertising experts.
16. Miami University - Oxford
At Miami University in Oxford, the majority of students in the marketing bachelor’s degree program participate in internships and all students get the chance to work with actual clients while completing the program. You’ll be able to tailor your curriculum to your interests, with courses in marketing research, global marketing, logistics, and more.
17. Elon University
Elon University, in North Carolina, offers a marketing bachelor’s degree program with three areas of focus. Your choices include a professional sales, digital marketing, or supply chain management focus. Internships are a required part of the marketing program at Elon, so you’ll get practical skills while you earn your degree.
18. Oklahoma Christian University
Based in Oklahoma City, this university offers an ACBSP-accredited BBA in Marketing Management program with four emphasis options, including advertising, professional selling, marketing management, and technology mediated marketing. You can also find an international business bachelor’s program with an emphasis in marketing. The university teams with several Fortune 500 companies in the city, so you’ll have numerous opportunities to gain practical experience during the program.
19. University of Minnesota - Crookston
The Crookston campus of the University of Minnesota offers a Bachelor of Science and a minor in marketing. You can choose from an on-campus or online program to meet your career goals. This is a hands-on program, so you can expect to participate in experiential learning projects, internships, and entrepreneurial activities.
20. Georgia College
This Milledgeville, GA, college offers a BBA in Marketing, as well as a marketing minor. Students in the bachelor’s program get hands-on experience working with actual clients on consulting projects. In addition to your coursework, you can join the Marketing and Advertising Club, which offers networking and recruitment opportunities, in addition to guest speakers and student competitions.
21. The University of Tampa
At the University of Tampa, you can choose from a major in marketing, a minor, a major in international business with a marketing emphasis and MS in Marketing. You can interact with local business professionals through a variety of projects, including consulting, campaign development, and market research. You’ll also utilize computer simulations in the classroom and find out-of-class learning opportunities through the local chapter of the American Marketing Association.
22. Assumption College
Assumption College, in Worcester, MA, has a marketing major and minor that features a foundation in business fundamentals. This program emphasizes ethically responsible business practices and a global perspective on marketing. An internship is built into the program, promoting hands-on learning, and you can also participate in a non-credit internship experience for additional real-world experience.
23. Roger Williams University
Located in Bristol, RI, Roger Williams University offers a marketing major and minor. In the marketing major, you’ll choose from a marketing analysis or marketing communication track to prepare you for a career in the field. You can work on advertising campaigns, perform research, and complete a practicum in this program, which also includes a required internship where you can put your knowledge in action.
24. William Peace University
Raleigh, NC’s William Peace University is home to a BS in Marketing major and minor that cover a range of disciplines, including advertising, public relations, and sales. In this program, you’ll find faculty with real-world marketing experience, opportunities for hands-on learning, and a focus on collaboration in the classroom. The university features small class sizes and opportunities to explore your future career through projects with marketing professionals. The school also offers a Bachelor of Arts in Marketing program for working adults through its School of Professional Studies.
25. St. Bonaventure University
A BBA in Marketing and a marketing minor are available at this New York university. The knowledge you acquire in the classroom is immediately put into practice through a required internship and a marketing plan you’ll create for real clients. The university offers opportunities to study abroad and has several marketing related student organizations on campus, including the American Marketing Association and Pi Sigma Epsilon.
26. Saint Xavier University
The Bachelor of Business Administration program at Saint Xavier in Chicago offers a concentration in digital marketing. Instructors bring real-world experience into the classroom, and students interact with business and nonprofit leaders. Required internships and hands-on experience allows students to build a portfolio, and alumni provide mentoring opportunities. At the graduate level, SXU offfers an MBA program with a digital marketing focus, which can be taken at the Chicago campus or online.
27. Nichols College
You’ll get a global perspective on marketing and business at Nichols College in Dudley, MA. The marketing bachelor’s degree emphasizes strategic marketing and communications plans for serving clients in a global marketplace. Experiential learning is built in to the program, which combines tenets of sociology, math, and technology with marketing essentials.
28. Linfield College-McMinnville Campus
At the McMinnville campus of Linfield College, you’ll find a career development office ready to help you find internships as well as a career services center where you can network with alumni of Linfield’s marketing program. The curriculum of the marketing major includes a business core and then three courses in marketing. You’re encouraged to broaden your understanding of marketing concepts with additional courses, an internship, interdisciplinary seminars or independent study projects.
29. Saint Ambrose University
Mentorships and internships are just some of the experiential learning options you have in the Bachelor of Arts in Marketing program at this Davenport, IA, school. You’ll also find numerous opportunities for study abroad to acquire a global perspective on marketing and business practices. Saint Ambrose has an active marketing club that offers real-world experiences and meet-ups with top-level marketing executives.
30. Xavier University
Xavier University is centrally located within reach of Cincinnati’s numerous Fortune 500 companies and international corporations, providing a wealth of internship opportunities for marketing students. While earning your BSBA in Marketing degree, you’ll acquire knowledge both in and out of the classroom. The program offers a nationally recognized mentoring program for marketing students, as well as an active marketing club. The school also offers an MBA program with a marketing concentration if you’re looking for a graduate-level marketing program.
31. University of Wisconsin - Whitewater
You can choose from a marketing bachelor’s program or an MBA with a marketing concentration at this university, which is home to one of the Wisconsin’s largest business schools. Your undergraduate emphasis options include digital marketing, professional sales, retail management, experiential and sports marketing, and innovation and social enterprises. The business school is housed in a cutting-edge hall with state-of-the-art technology to enhance your marketing experience.
32. Dakota Wesleyan University
Small class sizes and opportunities for real-world experience in marketing are just some of the features offered in the undergraduate marketing degree program at this Mitchell, SD, university. The BBA program emphasizes communication skills, contemporary business issues, and web design. You’ll be able to put your knowledge to work through for-credit internships or explore global marketing perspectives in a study abroad program.
33. Plymouth State University
Plymouth State University, in Plymouth, NH, has a bachelor’s degree program in marketing with two concentration options in professional sales and strategic marketing. The university has a student-run marketing business on campus, as well as practical learning opportunities through projects with actual clients. You’ll find courses covering the newest marketing trends, including marketing data analytics and social media strategies. This school also offers a Strategic Marketing Management certificate, which is available as a standalone program or as part of the MBA in General Management.
34. North Central College
At this Naperville, IL, college, you can specialize in a specific area of marketing or get a broad education in all marketing areas, depending on your career goals. The Bachelor of Arts in Marketing program emphasizes hands-on learning, with opportunities to solve marketing problems for actual businesses and participate in internships. You can also join North Central’s Enactus or American Marketing Association groups or the marketing honor society.
35. Merrimack College
Merrimack College offers a bachelor’s degree in business administration with a marketing concentration and a minor in marketing. This is an application-focused concentration, so you’ll be able to put your new knowledge into action through internships and a capstone project. You can also interact with experts in the marketing world by joining the college’s chapter of the American Marketing Association.
36. Western Michigan University
The BBA in marketing program offered by Western Michigan University’s Haworth College of Business lets you focus your studies on a concentration in line with your career goals. Concentration options include sports marketing, advertising and promotion, sales and business marketing, and food and consumer package goods. Networking, marketing projects, and internships are just a few of the tools used at this university to help you prepare for your marketing career.
37. Coastal Carolina University
In Coastal Carolina’s AACSB International accredited business college, you’ll find marketing bachelor’s degree program emphasizing marketing research and strategy, integrated communications, social media marketing, and advertising. You can apply to enter the Wall Fellows Program to hone your skills in business etiquette, ethics, and interpersonal communication. The university also has a research center for marketing research projects that involve nearby businesses and corporations.
38. Radford University
Radford University, in Radford, VA, has a Bachelor of Business Administration in Marketing and a minor in marketing. In this AACSB certified department, you can acquire a solid foundation in business before building skills in consumer behavior, marketing strategy, product planning, and more. An optional internship helps you boost your resume and get hands-on experience in marketing. You’ll also have the opportunity to study abroad for a global marketing perspective.
39. Savannah College of Art and Design
SCAD’s BFA in Fashion Marketing and Management is designed for students who want be influential in the fields of business, marketing, and fashion. You’ll learn in state-of-the-art computer labs, smart classrooms, and interactive media stations. The program emphasizes collaboration with other students and is available at campuses in fashion hubs both in the U.S. and across the globe.
40. University of Toledo
Hands-on learning opportunities, cutting-edge technology, and collaborations with business leaders are just a few of the reasons the marketing bachelor’s program is the most popular option in the University of Toledo’s business college. The school also offers a digital marketing bachelor’s degree program for those who want to focus on the e-commerce side of marketing. You’ll get plenty of support from the career programs office when you’re ready to find an internship or land a job, and the program boasts an 85% job placement rate for graduates. You can choose from on-campus and online programs.
41. Arizona State University - Tempe
At Arizona State University’s Tempe campus, you’ll find a Bachelor of Science degrees in marketing which you can choose to add a concentration in digital and integrated marketing communications or professional sales. The school also offers a graduate certificate and a Ph.D. marketing program. Marketing courses are led by industry experts who give you plenty of opportunities to network with marketing professionals and get real-world experience. The university also offers study abroad opportunities specifically for marketing students.
42. University of Alabama
The Bachelor of Science in Marketing at this Tuscaloosa university features specializations in international business, professional sales, and services marketing. If you select the international business specialization, you can expect to study abroad for a portion of the program to get global experience in marketing. You can also find a Master of Science in Marketing program with four specialization options, as well as a Ph.D. option at the University of Alabama.
43. Fashion Institute of Technology
New York City’s Fashion Institute of Technology offers a variety of specialized marketing degree programs, including bachelor’s degrees in advertising and marketing communications, cosmetics and fragrance marketing, direct and interactive marketing, and international trade and marketing for the fashion industries. With an emphasis on global fashion and business, the international program is led by faculty with international experience and provides numerous opportunities to study abroad. FIT also offers two relevant master’s degree programs - a Master of Professional Studies (MPS) in Global Fashion Management and an MPS in cosmetics and fragrance marketing and management. This college has a strong alumni network, offering current students a wealth of networking and mentoring opportunities.
44. CUNY Bernard M Baruch College
The BBA in Marketing Management program at this New York, NY, college offers five tracks for you to choose from. You can find programs in advertising, digital marketing, and international marketing, as well as marketing analytics and general marketing. The college also has a Master of Science in Marketing program with concentrations in digital marketing, marketing management, international business, and marketing analytics. Bernard College has a student-run lab designed exclusively for marketing students and options to compete in marketing competitions to enhance your classroom knowledge.
45. Claflin University
Located in Orangeburg, SC, Claflin University has a Bachelor of Science in Marketing that features a variety of research and global study opportunities. You can also participate in an internship starting in your first year of college to get firsthand marketing experience. The marketing program brings in guest speakers and promotes corporate visits to build your marketing knowledge.
46. Oklahoma Wesleyan University
This Bartlesville, OK, university is a top Christian university in the U.S. It offers sports marketing and marketing undergraduate degree programs. You’ll get a solid foundation in business along with skills in marketing, strategic management, and professional selling. In the sports marketing program, you’ll explore sports advertising and marketing management. The programs include a required internship for real-world experience.
47. Schreiner University
Located in Kerrville, TX, Schreiner University’s BBA in Marketing program is designed to help students build communication and teamwork skills. You can get hands-on experience through internships or explore the role of marketing in businesses through field research projects. Alumni of the university play a major role in your education by offering mentorship and networking opportunities.
48. Notre Dame College
This liberal arts, Catholic college located just outside Cleveland, Ohio, offers a Bachelor of Arts in Marketing and a marketing minor, which falls under the business administration department of the university. In this program, students learn real on-the-job skills that can help them excel in their marketing careers. Along with required core coursework, students can choose from a list of elective courses in graphic design, photography, or website design to pursue areas of personal interest.
49. Columbus State University
CSU, located about 100 miles from Atlanta, Georgia, has partnered with several business, civic, and government entities to provide students with a real-world learning experience in their programs. In the Turner College of Business at CSU, students can earn a BBA in Marketing degree. The program exposes students to interdisciplinary studies to teach them the integral role that business has within society. Students learn from nationally and internationally recognized faculty who regularly use technology in the classroom, and some courses may be offered in an online format.
50. Urbana University
Urbana University is a branch campus of Franklin University, which offers a M.S. degree in Marketing and Communications. In this program students learn from acclaimed faculty who have hands-on experience with current marketing industry trends. This program is also offered 100% online, which allows students to have more flexibility with their learning. Curriculum is regularly updated to ensure students are learning material that’s on par with this fast-paced, ever-changing marketing world.