Retail Courses and Classes Overview

Essential Information

Students interested in studying retail benefit from courses in microeconomics, communication, statistics and business management. Retail courses can be found in such majors as retail management, marketing, business administration, retail florist, fashion and merchandising, which are all accessible through community colleges and 4-year universities. A retailing program can result in a certificate or an undergraduate degree.

Here are some common concepts taught in retail courses:

  • Merchandising and design
  • Consumer trends
  • Products and inventory
  • Branding
  • International business
  • Planning

List of Retail Courses

Retail Management and Human Resources

Communication is a major part of a successful business operation. This course teaches the skills that managers need to run a retail operation, including leadership, negotiation, team building, employee motivation, problem-solving and employee evaluation. Through classroom lecture and group interaction, students learn theories of small- and large-group communication. Both oral and written communications are emphasized.

Retail Information Systems and Technology

Students learn how to use technology in order to collect, analyze and interpret data from retail systems. Emphasis is placed on the basic computer skills used in retail, such as report generation, and the overall social impact of technology in retail.

Marketing and Promotional Strategies

This course teaches the basic principles of marketing, including marketing strategy and planning, product policy, promotion, distribution, segmentation and pricing decisions. Students learn how to employ analytical thinking, teamwork and communication skills in marketing. In-class projects may include the branding and marketing of a product through a retail outlet.

Small Business Retailing

Students learn from the ground up how a business is run, giving them principles they can later apply to their own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

Internet Retailing

Students in this course learn how to use the Web to build businesses, utilizing the principles of communication taught in other marketing and business courses. Practical skills include Web development and computer applications, such as FileMaker Pro, Flash and professional website creation programs. Participants learn to use the Internet, with the added knowledge of networking and information transfer, to explore the current marketing environment. Prerequisites for this course usually include marketing and introductory retail.

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