Retail merchandising courses are usually offered through associate, bachelor's, and master's degree programs in retail merchandising, visual merchandising, and retail management. Degree programs in this field cover general business and marketing principles, and they often include internship opportunities.
Here is an outline of common concepts taught in retail merchandising courses:
- Sales principles
- Methods for creating successful retail sales displays
- Retail buying and trends
- Consumer behavior
- Product marketing
- Store operations and management
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List of Courses
Foundations of Retailing
Students learn the basics of retail sales principles. They learn how store classifications, layouts and designs guide the way stores attempt to sell products. Students study trends in retail and learn how to plan the way a store runs in order to make it a success. Pricing strategies are analyzed so retailers know how to sell products and grow profits.
Basic techniques for marketing products are covered in this introductory retail merchandising class. Students learn about the history of marketing and marketing theory. Specific theories relating to retail are discussed in detail. Additionally, strategies for marketing specific products and pricing them to remain competitive while still making a profit are covered.
Students in this intermediate retail merchandising course study the basics of buying and selling merchandise. They learn how to compare suppliers and analyze prices and profit margins. The course touches on choosing which products are best for a store, based on local consumer preferences and target markets. Often students practice negotiating for prices on goods and services as part of their in-class projects.
Design and Visual Presentation
This advanced retail merchandising course examines ways to present merchandise so it's accessible and catches a customer's eyes. Students examine and discuss examples of store set-ups. They also sketch their own designs and practice moving furniture and merchandise around a test room to find ways to present merchandise so it's easy to find and properly displayed in this retail merchandising class. An overview of lighting, colors and creative methods for providing light and a welcoming atmosphere are also discovered.