Degrees in marketing may be particularly relevant for those who want to become sales representatives. Both associate's and bachelor's degrees in marketing are available for undergraduates. Admission for both require a high school diploma or GED, and may require a statement of intent and letter(s) of recommendation.
Associate Degree in Marketing and Sales
Some two-year community and technical colleges offer associate's degree programs for students interested in sales and marketing. The curricula of such programs include studies of marketing communication, sales force management, personal sales, and service marketing. Some colleges offer two-year marketing and sales associate degree programs in an online format, while others are classroom based or a combination of online and classroom study.
Associate degree level marketing and sales courses are designed mainly to teach broad concepts of consumer behavior. Students also learn the concepts behind effective marketing campaigns and sales pitches.
- Marketing principles
- Services marketing and sales
- Sales force management
- Business technology
- Business in a global economy
- Basic financial accounting
Find schools that offer these popular programs
- Merchandising and Buying
- Merchandising Marketing, Sales, and Distribution
- Retail Operations Management
- Sales Operations
Bachelor of Science in Marketing
Students with an interest in sales can enroll in undergraduate programs of study in marketing, which advances beyond direct sales representative contact with consumers. Marketing is the study of sales campaigns, designing promotions, and advertising campaigns for products or services for sale. Students study marketing strategy, the ways in which consumers are influenced to make purchases, media, and graphic design.
Marketing classes in a four-year bachelor's degree programs go beyond the basic concepts of sales and marketing and prepare students to actually research and design their own sales strategies. The global aspects of business are also an intrinsic part of most degree programs.
- Buyer behavior
- Marketing research
- Marketing management and strategy
- Global marketing and advertising
- Retail merchandising
- Promotion and advertising
Popular Career Options
Graduates of associate degree programs in marketing and sales may be qualified to work in managerial positions if they already have some work experience. Many graduates will work in entry-level positions, though pay may be improved by having a college degree.
- Sales representative
- Call center agent
- Retail floor manager
- Department manager
With a bachelor's degree in marketing, graduates tend to work less as floor sales personnel and more at the corporate level. Marketing graduates are involved with the research and planning of sales campaigns, company branding, messaging, and public relations.
- Advertising specialist
- Logistics and distribution agent
- Marketing researcher
- Product manager
- Nonprofit agency campaign specialist
An associate degree is sufficient for many entry-level jobs which have a college education requirement. However, students who are interested in more advanced business education may be able to transfer some of the associate degree credit to bachelor's degree programs such as business administration and marketing.
Beyond undergraduate degree programs in marketing, graduates of these programs frequently go on to enroll in master of business administration programs. Graduate programs in marketing are also available.
Sales representatives who want to either advance their career, or make themselves more competitive, can get an associate's or bachelor's degree in marketing and sales.