Sports management degree programs combine essential business administration concepts with an understanding of professional athletics. As such, courses in sports management can typically be found within business administration majors. These programs are primarily available through 4-year colleges and universities and can award post-baccalaureate certificates as well as bachelor's and master's degrees. Some programs are fully offered online while others may have some on-campus requirements.
Distance Learning Degrees in Sports Management
Bachelor of Science in Sports Management
This online program is often delivered within a business administration curriculum and covers topics in economics, management and marketing. These programs also include general education and elective courses. Many programs include an internship component.
Certificate in Intercollegiate Athletic Administration
Available only from limited locations, this online program is for those who possess a bachelor's degree and want to earn addition athletic administration credentials, developed in consultation with the NCAA. These programs typically only entail a few courses, covering only the management aspects of intercollegiate athletics.
Master of Science in Sports Management
Similar to the bachelor's program, the online master's degree program allows working students to pursue a graduate degree in sports management. Some online programs allow students to pursue specialty tracks in sports counseling and intercollegiate athletic administration. Master's degree programs may be offered in cohort format, which allows students to go through the entire program with the same group of peers.
Online sports management degree programs typically blend business acumen with theories on managing sports events and staff. Some of the courses included are:
- Financial accounting
- Strategic management in sports and entertainment
- Sports marketing
- Legal aspects of sport
- Sports enterprise management
- Business communication
- Sports and event promotion
Both hybrid and entirely online programs are available. Unlike traditional programs, most online sports management degrees have open enrollment, which allows students to begin the program at any time. Students may learn in asynchronous or combined asynchronous and synchronous environments.
Students in sport management distance learning programs are guided every step of the way by a real-life professor, ready to answer questions via email, chat rooms or online forums. Online programs may also incorporate PowerPoint presentations and videos for instructional purposes.
Online programs in sports management are typically offered within business administration bachelor's and master's degrees, though post-baccalaureate certificates are also available. They provide training in the financial, legal and marketing aspects of managing sports events and staff.