Sports Management Undergraduate Degree Program Options

Students enrolled in undergraduate sports management degree programs learn how business principles relate to the sports industry. They can choose between associate's or bachelor's programs.

Essential Information

An Associate of Science in Sports Management program teaches the fundamentals of the discipline, and some programs are offered in conjunction with fitness and recreation management. An associate's degree program in sports management might cover the basics of the sports industry and ways students can successfully manage sporting professionals and events.

A Bachelor of Science in Sports Management program may include leisure planning and recreational management classes as well as an internship experience. Students enrolled in bachelor's degree programs in sports management can gain business skills as they apply to sports management. Bachelor's programs usually last four years.

Enrollment in an associate's or bachelor's degree program requires a GED or high school diploma. For students with a bachelor's degree wanting to further their education, master's and PhD degree programs are also available.


Associate of Science in Sports Management

Programs tend to focus on practical and theoretical aspects of sports, with the overall goal to prepare students for further study in sport and recreation management.

An associate's degree curriculum generally includes business management, communications and sports marketing courses. Typical classes might cover:

  • Public speaking
  • Sports in society
  • Sports leadership
  • Business law
  • Management and supervision

Bachelor of Science in Sports Management

They might learn through classroom instruction as well as internships. Graduates might be prepared to lead professional and collegiate sports organizations, sporting venues or other sports-related businesses.

A bachelor's degree program in sports management likely will emphasize economic, psychological and social aspects of the field. Students might partake in internships with sports teams, sports venues or recreational facilities. Courses can include:

  • Sports marketing and fundraising
  • Facility and event management
  • Sports law
  • Leisure planning and programming
  • Sport and recreational management

Popular Career Options

Graduates of associate's degree programs in sports management might find jobs in the following:

  • Sports marketing and media relations
  • Sports retail
  • Health and fitness center management

Employment Outlook and Salary Info

Salaries in sports management can vary greatly based on one's chosen career. For example, on the college or university level, ticket managers made a median annual salary of $49,708 as of August 2016, while campus recreation directors earned $65,800, according to Salary.com. That same month, college or university athletic directors had a median annual salary of $107,578.

Continuing Education Information

Individuals interested in graduate-level options can pursue master's or doctoral degree programs in sports management. These programs can lead to advanced opportunities in team or facility management or in academia.

An Associate of Science in Sports Management or a Bachelor of Science in Sports Management degree are available for those wanting to combine sports and business management.


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