Graduate advertising programs are commonly offered through a college or university's school of communications. Programs offered by some of the nation's top schools are characterized by unique specialization options and opportunities to gain hands-on advertising experience.
The University of Illinois at Urbana - Champaign, the University of Florida, and Boston University are among U.S. News & World Report's highest-ranked institutions to offer graduate programs in advertising. At each school, students can pursue a master's degree with a variety of course offerings or concentrations in a specialized area of interest within the advertising field.
The University of Illinois Urbana - Champaign was ranked as the 44th best national university by U.S. News & World Report for 2017 and is home to the oldest advertising program in the country. It offers a Master of Science in Advertising and a Master of Science in Strategic Brand Communication. These graduate-level programs include coursework in qualitative research in advertisement, advertising theory, and foundations in advertising.
University of Florida
U.S. News & World Report ranked the University of Florida in Gainesville among the top 50 on its 2017 list of best national universities. The College of Journalism and Communications offers a Master of Advertising with specializations in account management, research, creative strategy, media planning, or advertising sales management.
Coursework in the program may include advertising theory, advertising planning, advertising research methods, and advertising management. Prior to graduating, students must orally defend their thesis during a presentation before a supervisory committee made up of members they've selected.
Boston University was ranked as the 39th best national university by U.S. News & World Report for 2017. Its Master of Science in Advertising program is offered through the College of Communication and provides students with the opportunity to work in their AdLab. In this student-led ad agency, which is the first of its kind and also the world's largest, students get experience working in different roles, ranging from strategic planning to copywriting. They also have the opportunity to complete an internship program in London.
Top Graduate Advertising Schools
Here are some other distinguished schools offering graduate programs in advertising.
|Michigan State University||Advertising and public relations department has strong alumni connections that provide networking opportunities for students||East Lansing, MI|
|Syracuse University||Newhouse School offers a one-year master's degree program in advertising focused on project-based learning and management preparation||Syracuse, NY|
|Texas Christian University||Advertising students compete and perform well in national advertising competitions, such as one run by the American Advertising Federations||Fort Worth, TX|
|The University of Alabama||Graduate students can pursue a one-year professional program in advertising and public relations or a two-year program focused more on the research aspects of the two fields||Tuscaloosa, AL|
|University of Denver||Offers a dual master's degree, combining a strategic communication program with a program in media, film and journalism program that emphasizes video production||Denver, CO|
|University of Texas at Austin||Offers a Doctor of Philosophy in Advertising, in addition to master's degree programs with and without a thesis requirement||Austin, TX|
|Webster University||School of Communications offers an online Master of Arts program in advertising and marketing communications||Saint Louis, MO|
Graduate students looking to study advertising have a wealth of high-ranking schools to choose from. The University of Illinois at Urbana-Champaign, the University of Florida, and Boston University are all top schools in the field. However, there are many other schools across the country that also offer distinguished programs.