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Tourism Marketing Degree Programs with Course Information

Aspiring tourism marketing professionals can pursue bachelor's and master's degrees in hospitality or business administration with specialties in marketing or communications. Delve into the program objectives, requirements, and coursework for these programs.

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Essential Information

Many schools offer bachelor's and master's degree programs in hospitality or tourism management. Business administration programs also include fundamental business topics, like accounting and macroeconomics. Internships may be available at both the undergraduate and graduate levels. Graduates of these types of programs may work for resorts, cruise lines, travel agencies or hotels.


Bachelor of Business Administration Degree in Marketing (Tourism Marketing)

Many Bachelor of Business Administration in Marketing (BBA) programs allow students to focus their studies on tourism industries. Although general business classes are emphasized, students also complete courses in tourism-specific subjects.

Curricula for these programs provide students with a comprehensive foundation in business. General education courses, such as basic composition and college math, are also required. Marketing-specific classes may include:

  • Marketing research
  • Consumer behavior
  • Tourism law
  • Destination marketing
  • Managing human resources
  • Business statistics

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Master of Science Degree in Hospitality and Tourism Management

A Master of Science degree in Hospitality and Tourism Management introduces students to advanced topics in the field. Marketing concentrations may be available at some schools, while others might offer marketing-specific coursework.

The curriculum includes advanced courses about travel, geography, food service, customer service, tourism economics, and property management. Students are usually required to complete an original thesis before graduating. Some of the courses that may be included are:

  • Hospitality marketing
  • Strategic tourism management
  • Organizational behavior in hospitality management
  • Tourism industry accounting
  • Tourism law

Popular Career Options

Completing a BBA with a tourism marketing concentration prepares graduates for a wide range of entry-level marketing positions such as:

  • Tourism marketing assistant
  • Account coordinator
  • In-house resort marketing representative
  • Cruise line promotions assistant

Graduates of a master's degree program in hospitality and tourism management may be qualified for high-level careers in the field. They may also own or manage tourism sites. Possible positions are:

  • Tourism specialist for marketing firm
  • Postsecondary school professor
  • Head of marketing for a resort or cruise line

Students who complete a bachelor's or master's degree program in hospitality or tourism management will have acquired the qualifications for a career as a cruise line promotions assistant or tourism specialist for a marketing firm, among many other positions. Students can dedicate up to six years pursuing the education required for these positions.

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