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Advertising Professionals Video: Overview of Career Options in Advertising

Advertising Professionals Video: Overview of Career Options in Advertising Transcript

Do you enjoy a fast-paced office environment where you can work to improve an organization's profile with the public? If you have excellent communication skills and an understanding of marketplace trends, a career in advertising may be right for you. Vital toward the health of virtually every organization, marketing, public relations and publicity professionals are in high demand.

Introduction

Advertising professionals are responsible for increasing the market presence of companies, nonprofits and agencies. The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons. It's the job of advertising specialists to understand organizational objectives and frame its mission, products and services in a positive way. Often this work involves crafting sales messages or information for a general audience. This may be done through a broad range of outlets, including television, radio, print, the Internet and other media.

Job Skills and Duties

Advertising professionals must be creative and possess excellent communication skills. It is essential they understand the goals of an organization and transform that knowledge into publicity and marketing materials that will expand its reach in the market. Important in this are recognizing the needs of customers and stakeholders and crafting advertisements, public service announcements and press releases that will resonate with them. Understanding human psychology and social trends are vital in this work. Professionals who are successful in the field are able to contribute to sales and growth while creating a lasting impression of an organization's value. Advertising professionals are often responsible for virtually all communication outside of the office, from individual staff correspondence to large multimedia publicity campaigns.

Training Required

Professionals in this field most often have a degree in marketing, advertising, communications, business administration or journalism. Depending upon an organization's needs, specialization in a particular industry or media can also be valuable. A bachelor's degree most often qualifies graduates for entry-level positions. Competitiveness within the field, however, can make it difficult for those without internship or work experience to obtain employment. Postsecondary opportunities are also available for those looking to increase their hire-ability and earning potential.

Well Known Jobs Within this Field of Expertise

Advertising allows for employment in broad range of areas. Virtually all organizations have professionals dedicated to increasing sales and maintaining a positive reputation. Only some of the opportunities available are as advertising executives, public relations professionals, marketing specialists and publicists. New media have created additional opportunities in areas such as social networking and viral marketing. The specific duties of advertising professionals can vary a great deal. Those working with smaller organizations can have many different responsibilities while positions in large corporations or agencies offer more specialized roles. Supervisory positions are often available to those with more education and experience.

Conclusion

A career in advertising is generally well suited for those with excellent communication skills and knowledge of social trends. Creativity and problem-solving skills are also essential in this work. Advertising appeals to those who thrive in high-profile environments. Close attention to detail is also required to ensure that communications support an organization's goals and financial health.

Sources

[#1] www.bls.gov/oco

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