Fashion Design, Fashion Marketing, and Fashion Merchandising Career Video

Fashion Design, Fashion Marketing, and Fashion Merchandising Career Video Transcript

Have you dreamed of a career in fashion design, fashion merchandising or fashion marketing? Do you live and breath for fashion and textiles? Do you sew your own designs and keep tabs on what the apparel industry is doing this season? Then a degree in fashion may be your destiny.


Fashion is a very fast-paced and exciting business, but it's also very competitive. To succeed you'll need to be both highly skilled and highly talented. Two- and four-year degree programs will give you valuable training in the technical and creative sides of the style industry.

Degree programs for fashion design, merchandising and marketing will have many similar core requirements, but each will focus on the skills you'll need in these particular design fields. Fashion design is a very technical field that suits students who are highly creative and full of new ideas, but who are also precise in their sewing and measurements and have good attention to detail.

Fashion merchandising and fashion marketing focus more on the business side of the fashion industry. Students in fashion merchandising learn the ins and outs of apparel manufacturing, textiles, promotion, buying and selling. Fashion marketing students will learn the best ways to attract and keep customers, evaluate new products and designs, decide on pricing and arrange advertising campaigns.

Typical Coursework

Associate and bachelor's degree programs in fashion are offered at many community colleges, universities and private design or art institutes. Fashion degree students will take core courses in a variety of fashion subjects, plus specific coursework to prepare them for fashion design, merchandising or marketing. Some typical coursework includes:

  • History of Fashion
  • Global Fashion Industry Trends
  • Computer-Aided Design (CAD)
  • Visual Merchandising
  • Apparel Manufacturing
  • Consumer Market Segments
  • Global Fashion Economics

Job Prospects

In general, employers are looking for designers with an associate or bachelor's degree in fashion. Competition is very high for job openings and a good portfolio or collection of designs can be your key to entering the fashion industry. Consider looking for degree programs that offer internship opportunities so you can get a head start on your fashion portfolio or collection. Also look for study abroad options that can give you experience in global markets.


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