Sales and Marketing Degree and Career Video for Marketing Students

Sales and Marketing Degree and Career Video for Marketing Students Transcript

If you have a creative mind and think you'd enjoy working in public relations, advertising or business, a bachelor's degree in Sales and Marketing might be for you. This video discusses the basics of a bachelor's degree in Sales and Marketing.


Sales and marketing are the backbone that helps businesses grow through product promotion. Workers are responsible for generating product interest and encouraging consumers to make purchases or investments.


Sales and marketing degrees at most schools come in the form of bachelor degrees in Business Administration with a concentration in sales and marketing. This specialization develops skills in advertising, public relations, marketing and other areas. The degree helps students learn about developing and implementing advertising plans and how to monitor market trends and statistical information. They are also taught how to present a business and product image to specific target groups [1].

Typical Coursework

Typical courses for sales and marketing include:

  • Brand Identity and Marketing Communication
  • Managing the Sales Force
  • Economics and Competitive Strategies
  • Fundamentals of Sales and Marketing
  • Customer Psychology and Marketing Research
  • Finance and Accounting Fundamentals

Job Prospects

Careers for sales and marketing majors include a wide variety of business related fields. Some of the most popular occupations are promotions manager, advertiser, market researcher, customer service specialist, corporate communicator, public relations specialist and sales or marketing manager.


Undergraduate degrees with a focus in sales and marketing can lead to exciting and fast paced careers in the business world. Students will learn valuable information about what it takes to be competitive in today's growing business markets. Research the school of your choice to determine if a degree in sales and marketing is right for you.


[#1] DeVry University,

[#2] Wikipedia,

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