Sports Agent Video: Educational Requirements for a Career in Sports Management

Sports Agent Video: Educational Requirements for a Career in Sports Management Transcript

Sports are a lucrative business today and sports agents are a big part of it. Sports agents represent athletes in the negotiation of contracts. They also handle public relations and sometimes help their clients with financial planning. While a degree is not required to become an agent, earning a degree in sports management or some other related business degree will teach the business skills needed to be successful.


The job of the sports agent is to represent athletes in negotiating contracts with the teams that employ them. They also negotiate endorsement deals for their clients and often handle public relations. Other times athletes turn to their agents for guidance in all business and financial matters, including investments and tax filing. Agents earn their salary by getting a percentage of what they negotiate for their clients. There is no college degree required to become a professional agent, but to have the best chance of being successful in today's competitive sports market, earning at least a bachelor's degree is highly recommended.

Typical Coursework

While earning a business degree is certainly beneficial, a degree program in sports management best addresses the business, management and marketing challenges unique to the world of sports. Students will learn to apply principles of marketing, communication and management to the professional sports industry. Students will also develop skills in planning, promotion, organization and financial management. A sports management degree program will allow students to specialize in an area such as administration, sports marketing or sports communications. Another education option involves pursuing a master's or Ph.D. in sports management after earning a general business undergraduate degree.

Job Prospects

Agents often begin their careers by working in larger sports agencies where they gain experience and have the opportunity to build their client base. Others start off by working for sports organizations in media relations or sports administration. Experienced individuals often go on to open their own agencies.

Higher Learning/Graduate Opportunities

It usually takes time to make the connections necessary to become a sports agent. However, graduates of a sports management master's degree or Ph.D. program increase their opportunities for employment. The type of available employment, through which vital work experience can be gained, includes positions in sports marketing, sales, advertising, event and facility management and interscholastic athletic administration.


Agents are far more prevalent in the sports world today than they were several decades ago. Nowadays, nearly all professional athletes hire an agent at some time in their careers. With the money being offered to athletes today, being a sports agent can be a lucrative occupation. A college degree in business or more specifically, in sports management, gives the person interested in this field a definite advantage.


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