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Video: Using an Online Presence for Personal Branding

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  • 0:03 Personal Branding
  • 1:09 First Impressions
  • 3:48 Building a Brand
  • 4:59 Lesson Summary
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Instructor Natalie Boyd

Natalie is a teacher and holds an MA in English Education and is in progress on her PhD in psychology.

Personal branding means creating a message about how you're different from others in your field. This includes setting yourself apart from other job candidates and showing people what you bring to the table. An online presence, including social media like Facebook, Twitter, and Instagram, can help build a personal brand. To build a personal brand using social media, you should use the same profile picture across platforms. This photo should be a professional headshot or tame personal photo. Read Using an Online Presence for Personal Branding Lesson
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