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Video: The GROW Model of Coaching
Instructor
Beth Hendricks
Show bio
Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career.
Video Summary for GROW Model of Coaching
The video explores the GROW coaching model, a four-step approach to employee development dating back to Sir John Whitmore's work.
The model follows a structured acronym: Goal (identifying SMART objectives), Reality (understanding current situations), Options (exploring possibilities), and Will (determining motivation and commitment).
This coaching approach empowers employees to develop their own solutions through guided questioning rather than direct advice.
Key benefits of the GROW model include:
- Promotes targeted discussions about goals
- Requires no subject expertise from the coach
- Empowers employees to lead their own development
Effective implementation requires active listening and thoughtful questioning, with the coach serving as facilitator rather than director.
The video cautions against rigid application or leading questions that might interfere with employee-driven solutions.
Read The GROW Model of Coaching: Definition, Pros & Cons Lesson