Understanding Conversion Funnels in Marketing - Quiz & Worksheet

About This Quiz & Worksheet

In order to quickly see what knowledge you have about conversion funnels in marketing, complete the quiz and worksheet. Call-To-Action and Lead Form are some terms you will see on the quiz.

Quiz & Worksheet Goals

The goal of these educational materials is to check your understanding of:

• Purpose of sending a thank you email after a prospect signs up
• What a conversion funnel is
• Name for the first page people see when they make it to your website
• Requests included in a Lead Form
• What a Call-To-Action does

Skills Practiced

• Reading comprehension - ensure that you draw the most important information from the lesson on marketing conversion funnels
• Information recall - access the knowledge you have gained about the importance of sending a thank you email as soon as a propect signs up
• Interpreting information - verify that you can read information about what a conversion funnel is and interpret it correctly

Additional Learning

Understanding Conversion Funnels in Marketing is a lesson that lets you cover more about this marketing concept. Supplementary topics you can go over include:

• The meaning of conversion
• The four categories within a marketing funnel
• How to optimize a website for marketing conversion