Marketing Education: Student Learning Opportunities

Instructor: Elissa Vaughn

Elissa is a professional content writer with a certification in inbound marketing, BA in history, and a decade of experience in retail sales and marketing.

There are many ways marketing students can enhance their education outside of the classroom. In this lesson, we will learn how to develop networking skills to create opportunities, student clubs and organizations, internships, job shadowing, and market research.

Student Learning Opportunities

Assume you have two college students, Sarah, and David. Both students are enrolled in the same marketing program at the same university, and they are both enrolled in the same classes with the same instructors. Over the course of the program, both students receive similar grades on their exams and ended the program with strong GPAs. Upon graduation, David began working on his resume to find marketing jobs, while Sarah had already landed a job with a Biotech marketing firm and was even considering an exciting new job offer with a Nonprofit organization.

If Sarah and David went to the same school, studied with the same teachers, and received similar grades, then why does Sarah have more job opportunities than David? David chose not to involve himself with other marketing activities outside of his classes, but Sarah took advantage of the extra learning opportunities available to her as a student. Most importantly, she created student learning opportunities for herself outside of her program. In this lesson, we will explore the different methods used to expand student learning opportunities in marketing and improve job prospects just like Sarah. Topics covered in this lesson are student clubs and advisory committees, internships, job shadowing, networking, and market research.

Student Clubs and Advisory Committees

Students organizing activities over coffee.
Student Clubs and Organizations Provide Extra Learning Opportunities

Different colleges have their own student clubs on campus. Student clubs are organizations led and managed by students and sometimes under the guidance of a professor or school program. Being a member of a student club can provide the following benefits to your marketing education.

  • Be more involved in university and community life
  • Plan fundraisers for the university or community
  • Use marketing skills to promote local university bands, artists, and writers
  • Use promotional skills to recruit new members
  • Plan and promote club-sponsored events
  • Increase networking and marketing skills outside of the classroom
  • Help grow marketing education on campus

Student advisory committees are larger organizations that are often comprised of extremely proactive students and student leaders from the same region or country. Foundations, nonprofits, and business schools often create student advisory committees to encourage more active leadership in their field and community. Student advisory committees established by marketing schools may work closely with their university's public relations department or even help develop marketing strategies for the institution. Many student Advisory committees hold educational conferences, leadership retreats, and other events to aid and develop members as well.

Internships and Job Shadowing

Marketing internships provide an invaluable learning experience. Marketing interns receive a strong, hands-on education on the job in return for college credit. They are often involved in multiple tasks such as office administration, transcribing, outreach, information gathering, assisting with projects, and social media marketing. In today's digital age, you can find internship opportunities online or through your marketing program. Schools may also partner with businesses to offer hands-on work experience to students as well.

Internships help you gain valuable experience and earn college credits.
Internships and Job Shadowing Provide Students with Real Workplace Experience.

Job shadowing is different than an internship. Rather than working for a company as an intern, students follow, or shadow, a marketing professional on their day-to-day responsibilities.

Networking Skills

Good Networking skills are another means for creating student learning opportunities outside of the classroom. In business, to network means to interact with people to exchange information, develop connections with them, and strengthen connections with their connections. This process develops a network of business contacts. For example, joining college clubs for marketing students is one form of networking.

Connecting with others is a great way to build a business network that might help you down the road.
Create More Learning Opportunities by Developing your Networking Skills.

Online Resumes

Today, you can leverage the power of social media and online portfolio services to grow networks and discover more marketing jobs. Almost 95% of today's job recruiters use social media to help vet job candidates, and one study found that more than 70% of people aged 18-34 found their jobs exclusively through social media.

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