Goodwill in Business Communication

An error occurred trying to load this video.

Try refreshing the page, or contact customer support.

Coming up next: Negative Messages in the Workplace: Types & Messaging

You're on a roll. Keep up the good work!

Take Quiz Watch Next Lesson
Your next lesson will play in 10 seconds
  • 0:02 Goodwill Definition
  • 0:43 You-Attitude
  • 1:02 Five S Technique
  • 1:51 Lesson Summary
Save Save Save

Want to watch this again later?

Log in or sign up to add this lesson to a Custom Course.

Log in or Sign up

Speed Speed

Recommended Lessons and Courses for You

Lesson Transcript
Instructor: Jennifer Lombardo
Business messages that offer positive and kind thoughts are goodwill messages. These messages can follow the five Ss of goodwill in order to communicate effectively in the workplace.

Goodwill Definition

Not every business message consists of negative feedback, complaints or reprimands. Sometimes, goodwill messages are used in the workplace to show a sense of kindness and friendliness. Examples of goodwill messages are communications of appreciation, congratulations or positive feedback.

Plastics Inc. has a human resource manager that every employee loves. They call her Angie the Angel because she constantly communicates messages of goodwill to the employees. These messages brighten moods, motivate, create a sense of camaraderie and develop business relationships. Angie is going to take us on a tour of the techniques that she uses to achieve goodwill in business communications.


According to Angie, a goodwill message should have a you-attitude with a pleasant introduction and use the words 'I' or 'We' to begin the communication. In fact, it is the only message that allows the use of those pronouns. Positive Angie also insists on following the five S's of goodwill techniques.

Five S Technique

Angie the Angel's office has a poster with the five S's of goodwill messages. These are guidelines that show how to best cultivate a positive and kind message. The guidelines are as follows:

To unlock this lesson you must be a Member.
Create your account

Register to view this lesson

Are you a student or a teacher?

Unlock Your Education

See for yourself why 30 million people use

Become a member and start learning now.
Become a Member  Back
What teachers are saying about
Try it risk-free for 30 days

Earning College Credit

Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Create an account to start this course today
Try it risk-free for 30 days!
Create an account